Meet the Employer Branding Manager of the year

Alfa Laval’s Internal Communications Manager Johan Karlfeldt won Universum’s award Employer Branding Manager of the year. Read the interview where he shares the highlights and the challenges in working with employer branding.

DATE 2023-11-28

How is it to work at Alfa Laval?
The first thing you notice when you come here is the positive atmosphere. People are really dedicated – both to doing a good job for our customers, but also to help each other and create an environment that is very likeable. I think it comes from a genuine belief in people. We are all empowered to act and take responsibility for our own work.

What is the key success factor in working with Employer Branding?
To listen. If we don't listen to what our future potential co-workers want and need we will have small chances to get them onboard. It's basically the same principles as when you work with customers. Customers don't buy things they don't need or want. Neither do talent.

What is the challenges in working with Employer Branding?
To come through. There is so much noise everywhere. How do we find the right ways to the right people? And how do we get there first?


Johan Karlfeldt Johan Karlfeldt, Internal Communications Manager

We make a difference. Wanna join?

Our innovations contribute to everything from reducing CO2 emissions in Russia to making sure tomatoes can grow in desert Australia, via increasing the use of solar power and safely pumping up oil from sunken ships. By joining Alfa Laval you will work for a clear and high purpose - to improve the everyday conditions for people.

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Who we are

We are innovating people. We innovate to improve everyday conditions for people. That's what we do and have been doing for well over a 100 years, with more than 2,000 patents. Alfa Laval is a global company. However, our origin is Swedish and this reflects our corporate culture. Of course you don't have to be Swedish to succeed at Alfa Laval, but you need to share our mentality.